Esprit India to sell on Myntra
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Esprit India has secured an exclusive online partnership with online fashion retailer Myntra.
Esprit will sell its men’s and women’s casual wear range on the platform, and will launch its latest collection exclusively online on Myntra. The all new winter wear collection by Esprit aspires to revive 90s fashion and sports luxe in a selection of 405 different styles.
Gunjan Soni, CMO and head of international brands business with Myntra, says Esprit is a truly international fashion brand with global appeal and a brand ethos that exemplifies comfortable fashion.
“It gives us great pride to forge an exclusive association with Esprit as part of our focused endeavor in making Myntra the de-facto destination for International fashion in India.”
Guillaume Thery, GM Asia-Pacific with Esprit, added: “Esprit has built strong brand equity among shoppers in India over the years. With the exponential growth of the online shopping medium and the expansive market of India, it was imperative that we work with the segment leader in taking our brand development to the next level. Myntra was the obvious partner of choice given their understanding of the online fashion landscape and their ability to partner and develop strategies that complement our business imperatives for the region.”
Myntra has emerged as India’s leading fashion e-tailer and home to the largest selection of international premium fashion brands, including Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia and Biba.
Questions & Answers
Q.What kind of clothing will Esprit India be selling on Myntra?
What kind of clothing will Esprit India be selling on Myntra?
Esprit will sell its men’s and women’s casual wear range on the platform. The brand will also launch its latest winter wear collection, which features 405 different styles.
Q.What is the inspiration behind Esprit's new winter wear collection?
What is the inspiration behind Esprit's new winter wear collection?
The all new winter wear collection by Esprit aims to revive 90s fashion and sports luxe. This collection will be launched exclusively online on Myntra.
Q.Why did Esprit choose Myntra as its exclusive online partner in India?
Why did Esprit choose Myntra as its exclusive online partner in India?
Guillaume Thery stated Myntra was chosen due to its understanding of the online fashion landscape and its ability to develop strategies. Esprit wanted to work with the segment leader to take its brand development to the next level.
Q.What position does Myntra hold in the Indian e-tail market, according to the article?
What position does Myntra hold in the Indian e-tail market, according to the article?
Myntra has emerged as India’s leading fashion e-tailer. It is also home to the largest selection of international premium fashion brands, including Nike and Adidas.
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