Ermenegildo Zegna presents a multisensory experience
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Ermenegildo Zegna, one of the most luxurious Italian fashion houses for modern gentlemen, hosted an experiential cocktail event “Crafting Modernity” at the Hong Kong Maritime Museum.
The event was an interactive, multisensory celebration where guests were guided through an intimate look into Ermenegildo Zegna’s creativity and artisanship, as well as their latest offerings – from the iconic PELLE TESSUTA Leather Collection, to the new arrivals of Zegna Toyz Collection which is also exclusively made in PELLE TESSUTATM.
Renowned actors Sean Lau and Moses Chan joined the evening to share some of the key defining moments in their life that have made them who they are today. Both embody the mature elegance of the sophisticated gentleman, their successes mirror Ermenegildo Zegna’s continuous pursuit of excellence and innovation.
Up and coming singers Tim Wong and Alfred Hui also joined the event to provide a dynamic equation to the evening, as their contemporary music reflects the spirit of modern young men today.
Undoubtedly though, the star of the show was the brand’s PELLE TESSUTA collection. Famous for its premium fabrics, Ermenegildo Zegna has taken leather to a new level, and the PELLE TESSUTA collection is the latest innovation, replicating the traditional method of weaving cloth to recreate precious fabric using extremely thin strips of select nappa leather.
“To celebrate the collections, award winning bartender James Barker tailor –made 3 different signature cocktails inspired by Ermenegildo Zegna and its latest collections.”
The Zegna Toyz Collection, which was officially launched in Hong Kong at the event, features a wide range of home, travel and gaming products all made in PELLE TESSUTATM. The items are dedicated to the modern man for three different moments of his life: “Essential” is a collection of small leather goods for the gentleman’s business life and includes, among other things, a coin case, a business card case and a sunglasses case. “Toys” is a selection of leisure and entertainment travel games, which includes a domino set, a playing card set and a game cube. The “Technological” offer consists of a series of multimedia accessories, such as headphones and turntable, created in collaboration with Master & Dynamic, the premium audio brand known for its sophisticated sound tools.
At the event multisensory experience was created to stimulate the senses and guide each guest to connect with the brand on a deeper level and to truly experience and appreciate the innovation of the PELLE TESSUTA and the Zegna Toyz collection. Guests were invited to record a personalised audio message that can be immediately stored and also realized in a soundwave art on a plastic card, and when given to a loved one, can be played back by scanning the QR Code on the card face.
Another highlight of the evening was the headphone and vinyl record player created through a special collaboration with Master & Dynamic, resulting in a beautiful set of top-of-the-line music gear that stands out with its timeless design that is both elegant in its lines and sophisticated in its bearing.
To celebrate the collections, award winning bartender James Barker tailor –made 3 different signature cocktails inspired by Ermenegildo Zegna and its latest collections.
Questions & Answers
Q.What is the key innovation of the PELLE TESSUTA collection?
What is the key innovation of the PELLE TESSUTA collection?
The PELLE TESSUTA collection replicates the traditional method of weaving cloth to create fabric, but instead uses extremely thin strips of select nappa leather.
Q.Which specific product categories are included in the new Zegna Toyz Collection?
Which specific product categories are included in the new Zegna Toyz Collection?
The Zegna Toyz Collection features a range of home, travel, and gaming products, such as small leather goods, entertainment travel games, and multimedia accessories.
Q.What was a unique interactive feature offered to guests at the event?
What was a unique interactive feature offered to guests at the event?
Guests could record a personalised audio message, stored and visualised as soundwave art on a card, which could be played back via a QR code.
Q.Which specific products resulted from the collaboration with Master & Dynamic?
Which specific products resulted from the collaboration with Master & Dynamic?
The collaboration with Master & Dynamic created headphones and a turntable, which are part of the 'Technological' offer within the Zegna Toyz Collection.
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