Ermanno Scervino explores Hong Kong with Shops
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Italian fashion label Ermanno Scervino has opened its first boutique in Hong Kong, in Ocean Center Harbour City.
With four large windows and an external light box, it covers more than 130sqm and houses ready-to-wear collections and accessories for women and men.
The flooring is in black marble and carpet, while the walls are embellished with canneté glass and polished steel while the external cladding is Belgian black marble.
“Hong Kong is a dynamic metropolis with a deeply international soul, an authentic place to be for those who, like me, conceive of fashion as transcendent of geographical boundaries,” says Ermanno Scervino.
Describing the Far East as an important market, group CEO Toni Scervino says that with partner Requing the brand will continue to expand its retail network in the territory.
Questions & Answers
Q.What kind of products does the new Ermanno Scervino boutique offer?
What kind of products does the new Ermanno Scervino boutique offer?
The new store offers ready-to-wear collections and accessories. It caters to both women and men, providing a range of fashion items for its customers.
Q.Who is the partner assisting Ermanno Scervino with its expansion in the Far East?
Who is the partner assisting Ermanno Scervino with its expansion in the Far East?
The brand is partnering with Requing for its retail network expansion in the territory. This collaboration will support their growth strategy in the important Far East market.
Q.How large is the new Ermanno Scervino store in Hong Kong?
How large is the new Ermanno Scervino store in Hong Kong?
The new boutique covers more than 130 square metres. It features four large windows and an external light box, making it a prominent retail space.
Q.Why did Ermanno Scervino choose Hong Kong for its first boutique?
Why did Ermanno Scervino choose Hong Kong for its first boutique?
Ermanno Scervino sees Hong Kong as a dynamic metropolis with an international soul. He views it as an authentic location for fashion that transcends geographical boundaries.
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