Emma dessert opens in Singapore

Jul 26, 2019Updated May 30, 20251 min read

Japan’s Emma dessert has opened its first overseas outlet, at Singapore’s Plaza Singapura.

Located on basement level 2 of the shopping mall, the outlet offers two exclusive products to Singapore – the Boba Taco Softie, and Charcoal Cheese-flavoured Soft Serve – along with its original menu.

Signature items include Soft Serve with Okinawa Brown Sugar Bubble in Wafer Shell, Soft Serve in Cup with Okinawa Brown Sugar Bubble, Soft Serve in Charcoal Cone.

Emma opened its first shop in Japan in May 2018, and now has seven outlets in Japan.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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