Mattress manufacturer Eclipse International is joining with its Chinese licensee Shenzhen Meiting Creation Furnishing to open more than 100 mattress specialty stores nationwide.
The Eclipse China rollout, which will proceed over the next three years, is anticipated to expand Eclipse’s market share in the country.
Shenzhen Meiting has been a licensing partner of Eclipse since 2003.
Eclipse CEO Stuart Carlitz said: “There is a huge appetite in China for US-branded luxury goods, and our portfolio of brands has been so well received by consumers there. These retail stores will take our 15-year partnership with Shenzhen Meiting to the next level.”
The Eclipse China stores are expected to predominantly appear in major cities in each Chinese province.
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