Snoopy promo wins gold for Shanghai IFC Mall

A Snoopy Premium Art Exhibition has won gold for Shanghai IFC Mall.

The exhibition won for Best Use of Venue in the Marketing Events Awards 2015, recently announced.

Shanghai IFC Mall was developed by Hong Kong-based Sun Hung Kai Properties (SHKP) and is home to top international brands and chic names in an upscale upscale market.

“The honour was an encouraging show of recognition from both the industry and consumers for the mall as a standout in the Asia-Pacific region,” said SHKP.

The annual Marketing Events Awards are organised by Marketing magazine to recognise the most creative and effective marketing in countries and regions over Asia spanning multiple fields of business. They are decided by experts in the different sectors.

The judges said Shanghai IFC Mall stood out for its avant-garde event planning, targeted positioning and diverse content of its Snoopy Premium Art Exhibition that drew wide acclaim in the industry.

Sun Hung Kai Development (China) director Maureen Fung said Shanghai IFC Mall strives for perfection “in every detail from tenant mix to marketing events”, to create a welcoming environment for shoppers that follows SHKP’s spirit of ‘building homes with heart’.

“The mall has had frequent collaborations with artists from around the world in recent years; many of which were internationally acclaimed exhibitions appearing in China for the first time. These events and multiple promotions produce a new experience combining leisure, shopping and multi-faceted art and culture,” she said.

“The mall will build on its solid foothold as a proven award-winning upmarket retail trendsetter and keep refreshing its special presentation of shopping to achieve new highs.”

Shanghai IFC Mall in the Pudong Lujiazui international financial district is the city’s premier destination for leisure and business. It has approximately 1.2 million sqft of gross floor area and more than 240 international retailers and restaurants.