Eclipse China to execute big expansion
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Mattress manufacturer Eclipse International is joining with its Chinese licensee Shenzhen Meiting Creation Furnishing to open more than 100 mattress specialty stores nationwide.
The Eclipse China rollout, which will proceed over the next three years, is anticipated to expand Eclipse’s market share in the country.
Shenzhen Meiting has been a licensing partner of Eclipse since 2003.
Eclipse CEO Stuart Carlitz said: “There is a huge appetite in China for US-branded luxury goods, and our portfolio of brands has been so well received by consumers there. These retail stores will take our 15-year partnership with Shenzhen Meiting to the next level.”
The Eclipse China stores are expected to predominantly appear in major cities in each Chinese province.
Questions & Answers
Q.How many new stores does Eclipse China plan to open?
How many new stores does Eclipse China plan to open?
Eclipse International and its Chinese licensee, Shenzhen Meiting Creation Furnishing, plan to open more than 100 mattress specialty stores nationwide. This expansion is set to proceed over the next three years.
Q.What is the primary reason for this expansion in China?
What is the primary reason for this expansion in China?
Eclipse CEO Stuart Carlitz stated there is significant demand in China for US-branded luxury goods, and their portfolio of brands has been well received by consumers there. The expansion aims to capitalise on this appetite.
Q.How long has Eclipse International been partnered with Shenzhen Meiting Creation Furnishing?
How long has Eclipse International been partnered with Shenzhen Meiting Creation Furnishing?
Shenzhen Meiting Creation Furnishing has been a licensing partner of Eclipse International since 2003. This new retail store rollout will build upon their existing 15-year partnership.
Q.Where are the new Eclipse China stores expected to be located?
Where are the new Eclipse China stores expected to be located?
The new Eclipse China stores are expected to predominantly appear in major cities across each Chinese province. This strategy aims to broaden their reach nationwide.
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