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Ducati Multistrada Sales Cross 100,000 Units Worldwide

By Sarah Chen
1 min read
Ducati Panigale
Ducati Panigale
In this article (5)

The Ducati Multistrada has reached the 100,000 sales milestone, sixteen years after the first Ducati Multistrada rolled off the assembly line at Borgo Panigale. To celebrate the milestone, a Ducati Multistrada 1260 Pikes Peak with a customised laser marking on the top yoke was handed over to German customer Dave Hayward by Ducati CEO Claudio Domenicali.

According to Ducati, the Multistrada became the first bike to feature riding modes in 2010, and with the introduction of the D-Air version in 2014, Ducati offered the first motorcycle with a system capable of interfacing with a dedicated airbag-equipped jacket. In 2015, the Ducati Multistrada became the first motorcycle to feature a variable-timing engine with the Ducati Testastretta DVT (Desmodromic Valve Timing) engine.

Currently, the Multistrada is available in as many as 7 versions with several engine displacements and with different components and sophisticated suspension systems. The 115 bhp Ducati Multistrada 950 is available in two versions, and the Ducati Multistrada 1260 with 160 bhp of maximum power is available in five different variants. The Multistrada 950 is available in a standard as well as a higher S variant, while the Multistrada 1260 is offered in both standard, S variant, as wel as a more off-road capable Multitrada Enduro version.

Later in 2019, Ducati is expected to introduce a new variant in the Multistrada family as a 2020 model, called the Ducati Multistrada 1260GT, which will feature radar-assisted rider aid system and cruise control, apart from standard touring accessories. The Ducati Multistrada 1260GT is expected to be unveiled later this year, and will be offered on sale as a 2020 model. By 2021, the Ducati Multistrada will be introduced with a V4 engine, possibly shared with the current Ducati Panigale V4, with a different frame, cycle parts and state of tune.

Questions & Answers

Q.

What significant technological innovations did the Multistrada introduce to the motorcycle market?

A.

The Multistrada was the first bike to feature riding modes in 2010. It also introduced the first motorcycle system interfacing with airbag-equipped jackets in 2014, and the first variable-timing engine in 2015.

Q.

When did the first Ducati Multistrada model become available?

A.

The first Ducati Multistrada rolled off the assembly line sixteen years ago. The article states the sales milestone was reached after this period, indicating its initial release was around 2003.

Q.

What is the newest Multistrada variant expected to be introduced, and what features will it have?

A.

A new variant, the Ducati Multistrada 1260GT, is expected later in 2019 as a 2020 model. It will feature a radar-assisted rider aid system, cruise control, and standard touring accessories.

Q.

Which engine type is planned for the Multistrada in the near future?

A.

By 2021, the Ducati Multistrada will be introduced with a V4 engine. This engine might be shared with the current Ducati Panigale V4, but with different components and tuning.

Reader pulse

Ducati's Multistrada success hinges on continuing innovation. Will new tech like radar-assisted aids deliver future growth?

16,494 votes so far

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