Dress Thai for a discount
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Shoppers in Thailand could later this year earn extra discounts if they shop in Thai national costume.
The Tourism Authority of Thailand is planning a promotion to reward both Thais and tourists who dress Thai with discounts of up to 80 per cent.
It believes the novel promotion will not only encourage shopping and raise awareness of the mid-year Amazing Thailand Grand Sale , but help broaden recognition and appreciation of traditional Thai clothing.
TAT says the plan is to boost awareness of “Thainess”.
Sugree Sithivanich, TAT’s deputy governor for marketing communications, said the authority still expects tourism growth during the traditional mid-year low season .
It plans to work with large shopping malls across the nation in a campaign to create awareness of this year’s tourism marketing theme: “2015 Discover Thainess”.
He said the campaign would be implemented during the Amazing Thailand Grand Sale which runs from June to September.
Questions & Answers
Q.Which organisation is behind this new discount promotion for shoppers in Thailand?
Which organisation is behind this new discount promotion for shoppers in Thailand?
The Tourism Authority of Thailand (TAT) is planning this promotion. Its aim is to reward shoppers, both locals and tourists, with discounts for wearing Thai national costume. The TAT expects this initiative to boost tourism during the low season.
Q.What is the primary objective of this discount promotion?
What is the primary objective of this discount promotion?
The promotion aims to encourage shopping, raise awareness of the Amazing Thailand Grand Sale, and broaden appreciation for traditional Thai clothing. It also seeks to boost awareness of "Thainess", aligning with the 2015 Discover Thainess tourism marketing theme.
Q.When will this promotion and the Amazing Thailand Grand Sale take place?
When will this promotion and the Amazing Thailand Grand Sale take place?
The promotion will be implemented during the Amazing Thailand Grand Sale. This annual event is scheduled to run from June to September. The Tourism Authority of Thailand hopes it will encourage shopping during the mid-year low season.
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