Dover Street Market Beijing launched with revamp
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Dover Street Market Beijing, formerly I.T Beijing Market, has opened for business with a brand-new interior.
The four-storey, 2200sqm glass house fashion landmark was restructured and redesigned, before a soft opening in April. This week, I.T Group has formally launched the new store, with further upgrades and additions, while renewing the brands and visual displays in line with other DSM stores around the world.
Much of the interior was redesigned by Rei Kawakubo of the Comme des Garcon team.
New features include a “village hut” installation at the entrance as well as diverse and contrasting layouts, materials, and colors on every floor, attempting the DSM signature “Beautiful Chaos” style.
Highlights include a Molly Goddard white dress and wooden-blind partition theme on the second floor; raw industrial metallic silver displays weaving throughout the third floor, and a dynamic white sneaker space and T-shirt space gallery on the fourth level.
The market has released a full adjusted space and brands schedule for the Fashion Week 2018 season.
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Questions & Answers
Q.What was Dover Street Market Beijing known as before its recent launch?
What was Dover Street Market Beijing known as before its recent launch?
The store, which is a four-storey fashion landmark, was previously known as I.T Beijing Market. It has now been relaunched under its new name.
Q.Who was responsible for redesigning much of the interior of the new store?
Who was responsible for redesigning much of the interior of the new store?
Rei Kawakubo from the Comme des Garcon team was responsible for redesigning much of the interior of the store. This contributed to the DSM signature 'Beautiful Chaos' style.
Q.When did the store have its initial soft opening?
When did the store have its initial soft opening?
The store had its soft opening in April, following a restructuring and redesign of the interior. The formal launch by I.T Group happened this week.
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