Doritos launches limited-edition coriander flavour
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Pepsico has launched Doritos Coriander, a new limited-edition flavour of its popular corn chips brand.
“We’re excited to see the reaction of chip lovers from across the country as they try our super-limited-edition Doritos Coriander,” said Vandita Pandey, chief marketing officer at Pepsico.
“With the taste of coriander being one of Australia’s most divisive flavours we want to boldly launch the flavour in chip form and see if coriander really does taste like soap.”
Packs of the new Doritos Coriander will be exclusively available through a gateway hosted on Doritos’ Instagram page.
The company urges the public to share in the comments why they love or hate coriander to have the chance to win a pack of the new Doritos flavour. The competition is open from October 5 to October 17.
Questions & Answers
Q.What is the new flavour of Doritos that Pepsico has launched?
What is the new flavour of Doritos that Pepsico has launched?
Pepsico has introduced Doritos Coriander, a limited-edition flavour for its corn chips brand. This new offering aims to capture a reaction from chip lovers across the country regarding the divisive taste of coriander.
Q.How can consumers get hold of the new Doritos Coriander packs?
How can consumers get hold of the new Doritos Coriander packs?
The new Doritos Coriander packs will be available exclusively through a specific gateway. This gateway is hosted on the official Doritos Instagram page, where the competition is taking place.
Q.How long does the competition to win a pack of the new Doritos flavour run for?
How long does the competition to win a pack of the new Doritos flavour run for?
The competition for the new Doritos flavour is open for a limited period. It started on October 5 and will conclude on October 17, giving the public a chance to win a pack.
Q.Why did Pepsico choose coriander as the flavour for this limited edition?
Why did Pepsico choose coriander as the flavour for this limited edition?
Pepsico chose coriander because it is known as one of Australia’s most divisive flavours. The company wants to boldly launch the flavour and investigate if coriander truly tastes like soap to consumers.
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