Dooney & Bourke launches on Tmall Global
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American heritage handbag and fine leather-goods brand Dooney & Bourke has launched into China via Tmall Global.
With more than 1000 retail stores throughout the US and 60-plus boutiques internationally, its foray online in China could be a hint at a physical presence to come.
Dooney & Bourke is known for its designs, materials and craftsmanship, says director of advertising and PR Liz Kane.
She describes the Tmall Global opening as a major milestone for the company.
In its new online store, the brand will offer Chinese shoppers a range of handbags and leather accessories such as wallets, phone cases and wristbands.
Founded in Connecticut in 1975, the brand has a client list including celebrities Indian actress Freida Pinto, singer Lady Gaga and actress Zooey Deschanel.
Formerly Taobao Mall, Tmall Global was launched by Alibaba in February 2014 as a crossborder marketplace for foreign brands and merchants to sell directly to Chinese consumers.
Questions & Answers
Q.Which specific product categories will Dooney & Bourke offer to Chinese consumers via Tmall Global?
Which specific product categories will Dooney & Bourke offer to Chinese consumers via Tmall Global?
The brand will offer a range of handbags and leather accessories. This includes items such as wallets, phone cases, and wristbands, providing Chinese shoppers with a variety of choices in these categories.
Q.How long has Tmall Global been operating as a cross-border marketplace for foreign brands?
How long has Tmall Global been operating as a cross-border marketplace for foreign brands?
Tmall Global, formerly known as Taobao Mall, was launched by Alibaba in February 2014. This means it has been operating as a cross-border marketplace for foreign brands and merchants for almost a decade.
Q.Where does Dooney & Bourke currently have retail stores, according to the article?
Where does Dooney & Bourke currently have retail stores, according to the article?
Dooney & Bourke operates more than 1000 retail stores throughout the United States. Also, the brand has over 60 dedicated boutiques located internationally, supplementing its US presence.
Q.What is the significance of the Tmall Global launch for Dooney & Bourke?
What is the significance of the Tmall Global launch for Dooney & Bourke?
Liz Kane, Dooney & Bourke's director of advertising and PR, described the Tmall Global opening as a major milestone for the company. It marks their entry into the Chinese market and could hint at future physical expansion.
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