Don Quijote Hong Kong opens first store
In this article (5)
Don Quijote Hong Kong has opened its first store, in Mira Mall at Tsim Sha Tsui.
The Japanese bargain retailer will sell a full range of discount merchandise as in Japan, as well as ready-to-eat meals and Japanese specialty products.
Regional operator Pan Pacific International Holdings, which has three stores in Singapore and also plans to make its Thai debut in Bangkok this year, has leased a 15,000sqft space at the mall. The store is the sixth in its regional network, which also trade under the Don Don Donki brand. It has operated in Singapore since 2017, and has close to 40 stores in the US.
The company is hoping to target Mainland Chinese tourists with its distinctively Japanese product range.
“Don Quijote’s Tsim Sha Tsui location can attract mainland tourists who travel via the high-speed rail and mega bridge,” said senior director and head of retail services at Knight Frank Helen Mak. “Instead of shopping for luxury items, these same-day visitors usually spend money on cosmetics, health care items and food, products that are most celebrated at [Don Quijote].”
Besides its general merchandise and fresh food offer, the Don Quijote Hong Kong store features a cafe.
Questions & Answers
Q.Which company is responsible for operating Don Quijote Hong Kong and other regional stores?
Which company is responsible for operating Don Quijote Hong Kong and other regional stores?
Regional operator Pan Pacific International Holdings is responsible for operating Don Quijote Hong Kong. They also manage the brand's stores in Singapore and have plans for a Thai debut in Bangkok this year, expanding their network across Asia.
Q.What is the primary target demographic for the new Don Quijote Hong Kong store?
What is the primary target demographic for the new Don Quijote Hong Kong store?
The primary target demographic for the new store is Mainland Chinese tourists. The company hopes to attract these visitors, especially those travelling via high-speed rail and the mega bridge, with its distinctively Japanese product range.
Q.What specific types of products are expected to be popular with the target customers at the Hong Kong store?
What specific types of products are expected to be popular with the target customers at the Hong Kong store?
The store expects cosmetics, health care items, and food to be particularly popular with Mainland Chinese tourists. These same-day visitors often prioritise such items over luxury goods, aligning with Don Quijote's celebrated product range.
Q.How large is the new Don Quijote store located in Mira Mall?
How large is the new Don Quijote store located in Mira Mall?
The new Don Quijote store in Mira Mall at Tsim Sha Tsui occupies a leased space of 15,000 square feet. This size allows it to offer a full range of discount merchandise, ready-to-eat meals, and Japanese specialty products, along with a cafe.
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