DJI Korea opens Hongdae flagship
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DJI, the world leader in unmanned aerial vehicle technology, opened its first South Korean retail store at the weekend.
The DJI Korea flagship has opened in the city of Hongdae in greater Seoul.
The flagship store features the Phantom 4, the newest and most-intelligent consumer quadcopter camera (or “drone”) introduced by DJI just last week. Visitors will have the opportunity to see the Phantom 4 in action for the very first time in Korea and can test fly other models in special cages.
“With more and more people consuming video content on their mobile devices and the growing community of photographers and content creators, DJI sees Korea as a market with strong potential,” said DJI country manager Taehyun Moon.
“The DJI Korea flagship experience is an important touchpoint to connect people with our cutting-edge technology and get a sneak peek into the future. We want to provide a truly unique experience for anyone who walks into our new store.”
Highlights of the flagship store include:
- Hall of Inspire: An immersive visual experience where visitors can sit back, relax and enjoy aerial footage and content from creators around the world.
- Customer Experience Zone: DJI pilots will perform demos throughout the day and visitors can learn about the unique features of different products.
- Product Showcase: Various display areas that will feature a full range of DJI products, from the newest Phantom 4 to handheld gimbals to aerial platforms for developers and business applications.
- After-Sales Support: A dedicated team of customer-support staff will provide technical assistance, help with firmware updates and make reservations for drop-off repair.
The store’s exterior and interior were custom-designed to fit with both DJI’s and the Hongdae district’s vibe. The five-story, 870 sqm store will showcase a full range of DJI’s aerial technologies and camera products.
The Seoul store is DJI’s second foray into retail after the December opening of its OCT Harbour shop near the company’s headquarters in Shenzhen, China.
The DJI Korea flagship store is located at Eoulmadang-ro, 140 Mapo-gu, Seoul, Hongdae District, South Korea. Opening hours are Mon – Sun, 10am – 10pm.
Questions & Answers
Q.What is the primary reason DJI chose to open a retail store in South Korea?
What is the primary reason DJI chose to open a retail store in South Korea?
DJI views South Korea as a market with strong potential, driven by increased mobile video consumption and a growing community of photographers and content creators. They believe the flagship store will connect people with their technology.
Q.What unique features can visitors expect to find at the new DJI store in Hongdae?
What unique features can visitors expect to find at the new DJI store in Hongdae?
The store offers a Hall of Inspire for viewing aerial footage, a Customer Experience Zone for demos and test flights, and a Product show with their full range. There is also dedicated after-sales support available.
Q.Is this DJI's first venture into physical retail stores globally?
Is this DJI's first venture into physical retail stores globally?
No, this is DJI's second retail store. Their first store opened in December at OCT Harbour, near their headquarters in Shenzhen, China, preceding the Hongdae location.
Q.What specific product can customers see in action for the first time in Korea at this store?
What specific product can customers see in action for the first time in Korea at this store?
Visitors to the store will have the first opportunity in Korea to see the Phantom 4 in action. This is DJI's newest and most intelligent consumer quadcopter camera.
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