Diptyque opens its new Singapore store
In this article (5)
Diptyque Singapore has opened its first store, a 423sqft (39sqm) space at Ngee Ann City.
Previously, the French firm’s scented candles, perfumes, and face and bodycare range were available online or through smaller retailers and stores like Escentials and Tangs.
It is only the second Diptyque boutique in Southeast Asia, the first being in Kuala Lumpur. It features brass furnishings and forest-green Indian marble, while its walls are bottle green. This echoes Singapore’s status as a garden city, as every Diptyque store is designed with the locality in mind.
As the opening in Singapore coincides with the 50th anniversary of the brand’s first fragrance, L’Eau, two new scents have been released, Fleur de Peau and Tempo, both developed by perfumer Olivier Pescheux.
A feature of the store is a gift-wrapping service.
Questions & Answers
Q.What product categories does the new Diptyque store in Singapore offer?
What product categories does the new Diptyque store in Singapore offer?
The new store offers the French firm's scented candles, perfumes, and face and bodycare range. These products were previously available online or through smaller retailers.
Q.How does the design of the new Singapore store reflect its location?
How does the design of the new Singapore store reflect its location?
The store's design features bottle green walls, brass furnishings, and forest-green Indian marble. This aesthetic is intended to echo Singapore's status as a garden city.
Q.What is the significance of the timing of the Singapore store's opening?
What is the significance of the timing of the Singapore store's opening?
The opening coincides with the 50th anniversary of Diptyque's first fragrance, L'Eau. To mark this occasion, two new scents, Fleur de Peau and Tempo, have been released.
Q.Is this the first Diptyque store in Southeast Asia?
Is this the first Diptyque store in Southeast Asia?
No, it is the second Diptyque boutique in Southeast Asia. The first store in the region is located in Kuala Lumpur.
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