Dior takes Maison concept to Isetan in Tokyo

Luxury fashion brand Dior has launched a pop-up at Isetan in Tokyo.

The pop-up is the second location in the territory to feature the brand’s Maison concept. The collection, which includes accessories, candles, perfumes and furniture, is also available in Dior’s flagship location in Ginza.

The LVMH-owned brand’s pop-up at Isetan in Tokyo offers the entire Maison collection as well as its recently launched personalisation service, ABCDior. The service offers three embroidered letters on the reverse of a Dior book tote and is only available at the pop-up store.

Christian Dior now has 166 points of sale in Japan, including 80 in Tokyo.