Dior Backstage pop-up for KLIA

Aug 22, 2018Updated Jun 4, 20251 min read

A Dior Backstage pop-up store is being opened at Kuala Lumpur International Airport (KLIA).

A partnership between Malaysia Airports, Parfums Christian Dior and Colour & Fragrances, the signature black lacquer store is positioned at KLIA’s international departures as a novel cosmetics concept inspired by the theatre backstage setting.

It is the first Dior Backstage in Southeast Asia.

Malaysia Airports senior GM for commercial services Nazli Aziz said: “It is very much in line with our mission of enhancing the total airport experience by continuously introducing unique products and services for travellers.”

He added that the continued introduction of prestigious and international brands at KLIA will boost the overall retail revenue per passenger.

Sales revenue for perfumes and cosmetics is forecast to reach RM450 million (US$109.7 million) this year.

The pop-up will be staffed by a Dior stylist and a team of beauty consultants.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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