Dior Backstage pop-up for KLIA
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A Dior Backstage pop-up store is being opened at Kuala Lumpur International Airport (KLIA).
A partnership between Malaysia Airports, Parfums Christian Dior and Colour & Fragrances, the signature black lacquer store is positioned at KLIA’s international departures as a novel cosmetics concept inspired by the theatre backstage setting.
It is the first Dior Backstage in Southeast Asia.
Malaysia Airports senior GM for commercial services Nazli Aziz said: “It is very much in line with our mission of enhancing the total airport experience by continuously introducing unique products and services for travellers.”
He added that the continued introduction of prestigious and international brands at KLIA will boost the overall retail revenue per passenger.
Sales revenue for perfumes and cosmetics is forecast to reach RM450 million (US$109.7 million) this year.
The pop-up will be staffed by a Dior stylist and a team of beauty consultants.
Questions & Answers
Q.Where exactly is the new Dior Backstage store located within Kuala Lumpur International Airport?
Where exactly is the new Dior Backstage store located within Kuala Lumpur International Airport?
The signature black lacquer store is positioned at KLIA’s international departures area. It is designed as a novel cosmetics concept, drawing inspiration from a theatre backstage setting.
Q.Who are the key partners involved in bringing this Dior Backstage pop-up to KLIA?
Who are the key partners involved in bringing this Dior Backstage pop-up to KLIA?
The pop-up store is a collaborative partnership. The key entities involved are Malaysia Airports, Parfums Christian Dior, and Colour & Fragrances, working together on this venture.
Q.What is the primary objective for Malaysia Airports in introducing prestigious brands like Dior to KLIA?
What is the primary objective for Malaysia Airports in introducing prestigious brands like Dior to KLIA?
Malaysia Airports aims to enhance the total airport experience for travellers by continuously introducing unique products and services. This strategy also serves to boost the overall retail revenue per passenger.
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