Skip to content
Logistics

DHL Express Australia extends partnership with Surf Life Saving Australia

By Rajiv MenonAustralia
1 min read
DHL DB
DHL DB
In this article (4)

DHL Express remains committed to deliver safer beaches, by extending its partnership with Surf Life Saving Australia for another three years, till 2021. This year marks 15 years of continued support from DHL Express for Surf Life Saving Australia (SLSA). Since 2003, DHL Express has featured prominently on the uniforms of more than 42,000 surf lifesavers each patrolling season, alongside the iconic red and yellow flags that guide beach-goers to safe swimming zones.

Gary Edstein, CEO and Senior Vice President at DHL Express Oceania said, “At DHL Express we are incredibly passionate about connecting people and improving lives – and we are proud to support Surf Life Saving Australia in doing exactly that for many years to come.”

Graham Ford AM, President, Surf Life Saving Australia said, “On behalf of Surf Life Saving Australia I would like to thank DHL Express for their ongoing commitment and enthusiasm to the movement. As an organisation, we aim to form partnerships that echo our own values and vision for the future and indeed DHL Express do this, bringing to life the shared values of speed, passion and a can do attitude.”

Since the establishment of the partnership there have been 2.2 million Surf Life Saving members, performing more than 14.4 million preventive actions and 180,000 rescues. In addition to surf lifesaving services, SLSA works to educate children and the greater community on coastal safety awareness.

“From the beginning, our partnership has been built on a strong foundation of shared core values that make our missions a success. Surf lifesavers around Australia display the four key attributes our own DHL employees uphold – passion, speed, pride in getting things right first time and a can-do spirit. This, combined with Surf Life Saving’s advocacy for cultural diversity, collaboration and empowerment make a winning formula for success,” Edstein concluded.

Questions & Answers

Q.

How long has DHL Express supported Surf Life Saving Australia?

A.

DHL Express has continuously supported Surf Life Saving Australia for 15 years. Their partnership began in 2003, with the latest extension ensuring it continues for another three years until 2021.

Q.

What is the primary visual presence of DHL Express in its partnership with Surf Life Saving Australia?

A.

DHL Express has prominently featured on the uniforms of over 42,000 surf lifesavers during each patrolling season. This branding appears alongside the familiar red and yellow flags on beaches.

Q.

What outcomes has Surf Life Saving Australia achieved since its partnership with DHL Express began?

A.

Since the partnership started, Surf Life Saving Australia has reported 2.2 million members, performed over 14.4 million preventive actions, and conducted 180,000 rescues. They also educate the community on coastal safety.

Reader pulse

Is DHL's extended partnership with SLSA a smart brand investment?

16,321 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready