DFS and Bally Partnership Launches Deng Lun capsule collection
In this article (4)
Luxury travel retailer DFS Group and Swiss luxury brand Bally have released an exclusive capsule collection featuring new ambassador Deng Lun.
The Fall Winter 2019 ready-to-wear DFS and Bally collection features Bally’s best-selling silhouettes with some exclusive details. Inspired by the joy and freedom of travel, the collection explores these emotions through mountaineering and other forms of discovery. The unisex series of ready-to-wear and leather goods also echoes Bally’s sportswear design DNA.
“We are thrilled to be partnering with Bally in debuting an exclusive capsule collection, and to introduce yet another assortment that our discerning customers can only find at DFS stores worldwide,” said DFS Group senior VP fashion Magali Ginsburg.
“DFS represents the ultimate luxury shopping experience in the travel retail channel. We are pleased to serve customers in this important network with a unique collection that reflects the sense of adventure rooted in Bally’s history. Our partnership with pioneering actor Deng Lun aptly celebrates this capsule debut,” said Bally Group CEO Nicolas Girotto.
The exclusive capsule collection includes three men’s large leather goods and three ready-to-wear pieces as well as two unisex caps.
The DFS x Bally capsule collection will be available at select DFS downtown T Gallerias and airport stores until May 30.
Questions & Answers
Q.What is the primary inspiration behind the new DFS and Bally capsule collection?
What is the primary inspiration behind the new DFS and Bally capsule collection?
The collection draws inspiration from the joy and freedom of travel, exploring these emotions through themes of mountaineering and other forms of discovery, while also echoing Bally’s sportswear design DNA.
Q.What types of items are included in the exclusive DFS x Bally capsule collection?
What types of items are included in the exclusive DFS x Bally capsule collection?
The collection comprises three men’s large leather goods, three ready-to-wear pieces, and two unisex caps. It is a unisex series featuring ready-to-wear and leather goods.
Q.Where can customers purchase the DFS and Bally capsule collection, and for how long?
Where can customers purchase the DFS and Bally capsule collection, and for how long?
The collection will be available at select DFS downtown T Gallerias and airport stores. It will be sold at these locations until May 30.
Reader pulse
What's the main benefit of this partnership?
20,952 votes so far