Desigual partners with Zalora in Singapore
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Spanish fashion brand Desigual has partnered with Zalora in Singapore to co-host a VIP event and present the label’s Fall Winter 2019 collection in Singa
The event connected Desigual’s “brand DNA” with Singapore’s local arts scene. The brand set up an interactive artwork from Singapore’s Band of Doodlers for their guests to draw and paint with their creativity.
The fashion company introduced Desigual’s Fall Winter 2019 Collection through an art performance from Silent Stars Entertainment with dancers wearing the collection.
Founded in 1984, Desigual recently decided to permanently reverse its logo, highlighting the word “Desigual” which means “different” in Spanish.
Questions & Answers
Q.What was the purpose of Desigual's partnership event with Zalora in Singapore?
What was the purpose of Desigual's partnership event with Zalora in Singapore?
The event was co-hosted to present Desigual’s Fall Winter 2019 collection and connect the brand's identity with Singapore’s local arts scene. It involved an interactive artwork and an art performance featuring the new collection.
Q.How did Desigual show its Fall Winter 2019 collection at the Singapore event?
How did Desigual show its Fall Winter 2019 collection at the Singapore event?
The collection was showed through an art performance by Silent Stars Entertainment, with dancers wearing the new range. An interactive artwork from Singapore’s Band of Doodlers also allowed guests to participate creatively.
Q.What recent change has Desigual made to its brand identity?
What recent change has Desigual made to its brand identity?
Desigual recently decided to permanently reverse its logo. This highlights the word 'Desigual', which translates to 'different' in Spanish, reflecting the brand's core identity.
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