Singtel targets Millennials with all-digital mobile plan
In this article (5)
Singtel has announced the launch of an all-digital mobile service plan targeted at technology-savvy Millennial customers.
The new product, GOMO Mobile, offers functionality including immediate online sign up and same-day SIM card delivery, 24/7 live chat for customer service inquiries and a dedicated customer care app.
The S$20 GOMO Mobile plan includes 20GB of data, 200 minutes of talktime and 200 SMS. The no-contract plan is based on a 30-day payment cycle, and additional allocations can be instantly purchased using a debit or credit card.
As part of its strategy of targeting Millennials, Singtel is also offering lifestyle rewards such as discounts at selected hipster restaurants and cafes, and plans to expand these rewards to include ride hailing, entertainment events and activities and travel promotions.
Singtel is also offering a GOMO Travel SIM that provides 3GB of data for 10 days across eight overseas destinations – Australia, Hong Kong, Macau, Taiwan, Indonesia, Malaysia, Thailand and Philippines.
Questions & Answers
Q.What is included in the standard GOMO Mobile plan offered by Singtel?
What is included in the standard GOMO Mobile plan offered by Singtel?
The S$20 GOMO Mobile plan provides customers with 20GB of data, 200 minutes of talktime, and 200 SMS messages. It operates on a 30-day payment cycle with no contract.
Q.How can customers get support for their GOMO Mobile service?
How can customers get support for their GOMO Mobile service?
Customers using GOMO Mobile can access assistance through a 24/7 live chat feature for their service inquiries. There is also a dedicated customer care application available to users.
Q.What kind of additional benefits or rewards does Singtel offer with GOMO Mobile?
What kind of additional benefits or rewards does Singtel offer with GOMO Mobile?
Singtel provides lifestyle rewards such as discounts at specific hipster restaurants and cafes. The company plans to broaden these benefits to include ride hailing, entertainment events, activities, and travel promotions.
Q.Which countries are covered by the GOMO Travel SIM?
Which countries are covered by the GOMO Travel SIM?
The GOMO Travel SIM offers 3GB of data for 10 days in Australia, Hong Kong, Macau, Taiwan, Indonesia, Malaysia, Thailand, and the Philippines. These are the eight overseas destinations supported.
Reader pulse
Is this a smart strategy for Singtel?
16,054 votes so far