Design Orchard mall to open end of the month
In this article (5)
Design Orchard mall is set to open on January 25 hosting 61 homegrown labels. The new Orchard Road mall, a joint venture between the Singapore Tourism Board (STB), JTC Corporation and Enterprise Singapore, is conceived of as a home and exhibition space for local design work. It features a 9000sqft first-floor retail showcase, second floor incubation spaces, and a rooftop events area. The first level is currently leased to local retailer Naiise.
Featured supports for local designers include co-working spaces provided by Taff – equipped with professional sewing equipment, a fabric library and collaboration and networking opportunities with industry players – and a mentorship program from Naiise covering marketing and merchandising.
“Singapore is home to many global brands,” explained STB’s director of retail and dining Ranita Sundra, of the rational behind Design Orchard mall.
“As these brands become more ubiquitous, we noticed that more people are drawn to local products with a Singapore story. Design Orchard is thus an exciting opportunity for us to profile the best of Singapore talent under one roof.”
“We hope that it will inspire local talents to join the community, where they can develop and grow their brands with access to mentors, programmes and facilities in a vibrant space along Orchard Road,” added director of products at JTC Wee Pei Yean.
Questions & Answers
Q.Which organisations are involved in the Design Orchard mall project?
Which organisations are involved in the Design Orchard mall project?
The mall is a joint venture between the Singapore Tourism Board (STB), JTC Corporation, and Enterprise Singapore. These three entities have collaborated to bring the Design Orchard concept to fruition on Orchard Road.
Q.What facilities does Design Orchard offer to local designers?
What facilities does Design Orchard offer to local designers?
It provides co-working spaces from Taff, complete with professional sewing equipment and a fabric library. There is also a mentorship program from Naiise, covering crucial areas like marketing and merchandising for local talent.
Q.What is the primary retail space at Design Orchard?
What is the primary retail space at Design Orchard?
The first floor features a 9,000 square foot retail show. This level is currently leased to Naiise, a local retailer, to present products from homegrown labels to customers.
Q.What is the main purpose of the Design Orchard mall?
What is the main purpose of the Design Orchard mall?
It is conceived as a home and exhibition space for local design work, aiming to profile the best of Singaporean talent. The mall also hopes to inspire and support local brands through mentorship and facilities.
Reader pulse
Is Design Orchard a valuable retail concept?
20,207 votes so far