Design first for Victoria’s Secret catwalk show
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Victoria’s Secret has engaged Balmain creative director Olivier Rousteing to create styles for its annual catwalk show, with a capsule collection to launch in stores the following day, November 29.
While the lingerie brand often calls upon designers to create runway pieces, this is the first first time it has partnered with a fashion house on an in-store collection.
There is also a parallel in that Rousteing has his “Balmain Army”, models who regularly star in his campaigns, while Victoria’s Secret uses star models for its shows.
For the Shanghai showcase on November 28, the French designer is tipped to choose friends Sara Sampaio, Joan Smalls, Alessandra Ambrosio and Karlie Kloss to model his first mainline foray into underwear.
Questions & Answers
Q.What makes this collaboration between Victoria’s Secret and Balmain unique compared to previous designer partnerships?
What makes this collaboration between Victoria’s Secret and Balmain unique compared to previous designer partnerships?
While Victoria's Secret frequently works with designers for runway pieces, this is their inaugural collaboration with a fashion house that will also result in an in-store capsule collection for customers to purchase.
Q.When will the Balmain capsule collection designed for Victoria's Secret become available for purchase?
When will the Balmain capsule collection designed for Victoria's Secret become available for purchase?
The capsule collection, created in partnership with Balmain creative director Olivier Rousteing, is scheduled to launch in Victoria’s Secret stores on November 29, the day after the catwalk show.
Q.Which models are expected to show Olivier Rousteing's designs at the Victoria's Secret fashion show?
Which models are expected to show Olivier Rousteing's designs at the Victoria's Secret fashion show?
Olivier Rousteing is anticipated to select models from his 'Balmain Army' for the Shanghai show, with Sara Sampaio, Joan Smalls, Alessandra Ambrosio, and Karlie Kloss all tipped to appear.
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