Denmark’s Wood Wood arrives in Bangkok
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Danish fashion brand Wood Wood has opened its first store in Asia.
Wood Wood, known for sporty silhouettes, and a hallmark Scandinavian style, has opened a store inside The Mall Group’s new EmQuartier shopping centre on Bangkok’s Sukhumvit Rd.
The store is a partnership with Thai brand UnCensored and described as “an exhibitional retail space” with an urban-boutique feel. It is in the centre’s Helix Quartier.
The Wood Wood boutique features a black-and-white graphic design on the walls.
Thailand is Wood Wood’s third overseas market, following Berlin, where it has two stores, and Moscow. It has three stores in hits home market.
THe fashion brand was founded in 2002 by Karl-Oskar Olsen and Brian SS Jensen who grew up in the 90s when graffiti and street culture was popular.
They mix high fashion, sports and streetwear with youth culture, art and music creating clothing they believe is balanced between style and function.
“Wood Wood is much more than a brand. It’s about style and attitude. We were raised with the desire to constantly evolve and we’ll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic,” says Karl-Oskar Olsen.
Questions & Answers
Q.Which other international markets has Wood Wood entered before opening in Bangkok?
Which other international markets has Wood Wood entered before opening in Bangkok?
Thailand is Wood Wood’s third overseas market. The brand previously expanded into Berlin, where it has two stores, and also operates a store in Moscow. They have three stores in their home market, Denmark.
Q.Who founded the Wood Wood fashion brand and when was it established?
Who founded the Wood Wood fashion brand and when was it established?
The fashion brand Wood Wood was founded in 2002 by Karl-Oskar Olsen and Brian SS Jensen. They grew up influenced by 90s graffiti and street culture, which informs their brand’s aesthetic.
Q.How is the new Wood Wood store in Bangkok designed and where is it located within the shopping centre?
How is the new Wood Wood store in Bangkok designed and where is it located within the shopping centre?
The store is described as an “exhibitional retail space” with an urban-boutique feel, featuring a black-and-white graphic design on its walls. It is located in the Helix Quartier of EmQuartier shopping centre.
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