Deliveroo Singapore offers hawker food delivery partnering with WhyQ
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Deliveroo Singapore is set to onboard more than 50 hawker centres under Mix & Match concept next year in partnership with Singapore’s largest hawker food-delivery service, WhyQ.
Under the partnership, the companies bring hawkers together under Mix & Match menus, allowing customers to select dishes from multiple hawker stalls in one single order for a single delivery fee.
“Deliveroo understands the challenges that hawkers face while trying to pivot to online delivery during the pandemic,” said Sarah Tan, GM of Deliveroo Singapore. “We hope this partnership will help to address some of these challenges.
“This initiative affirms our commitment to keeping Singapore’s hawker culture alive.”
The two companies will pilot 15 hawker centres from December 13, before rolling out to more than 50 by the end of next year.
“Our partnership with Deliveroo will not only enable hawkers to expand their income streams but also broaden their customer base more effectively so that they can continue to delight our palettes with Singapore’s favourite hawker dishes,” said Varun Saraf, CEO at WhyQ.
Deliveroo’s hawker-focused initiatives also include a recent partnership with Food From the Heart for its Project Belanja! program, where Deliveroo customers can support local hawkers during Singapore’s Phase Two last August by feeding themselves and the less fortunate.
Questions & Answers
Q.What is the primary benefit for customers using the Mix & Match concept?
What is the primary benefit for customers using the Mix & Match concept?
Customers can select dishes from various hawker stalls and combine them into a single order. This allows them to receive multiple items with just one delivery fee, streamlining the ordering process significantly.
Q.When will the partnership between Deliveroo Singapore and WhyQ begin piloting the new service?
When will the partnership between Deliveroo Singapore and WhyQ begin piloting the new service?
The partnership is scheduled to begin piloting the service at 15 hawker centres starting from December 13. This initial phase will precede a broader rollout across more locations.
Q.What is the stated goal of Deliveroo Singapore with this new hawker partnership?
What is the stated goal of Deliveroo Singapore with this new hawker partnership?
Deliveroo Singapore aims to help hawkers overcome challenges in pivoting to online delivery, which were exacerbated during the pandemic. The initiative also affirms their commitment to preserving Singapore’s hawker culture.