Decathlon opened first Korean store
In this article (4)
The first Decathlon South Korea store has opened.
The French-headquartered sports goods retailer is rapidly expanding its Asian footprint, last year opening its first store in Indonesia and in January planning its fourth Singapore store, a 5000sqm flagship.
The new Decathlon South Korea store is takes up 7800sqm in Songdo, near Seoul. Its opening early this month coincides with the launch of its South Korean e-commerce platform. Four more outlets are in the works to be opened within two years.
Stephane Guy, CEO of Decathlon South Korea, said: “Songdo is a sports city. There are many parks where we can run, walk and we have many families living here too. It‘s exactly what we wanted.”
Decathlon operates 1415 stores in 47 countries.
Questions & Answers
Q.What is the size of the new Decathlon store in South Korea?
What is the size of the new Decathlon store in South Korea?
The new Decathlon South Korea store occupies 7800 square metres. It is located in Songdo, which is situated near the capital city, Seoul.
Q.What other developments are planned for Decathlon in South Korea?
What other developments are planned for Decathlon in South Korea?
Alongside the new store, an e-commerce platform has launched in South Korea. The company also plans to open four additional outlets within the next two years.
Q.Why was Songdo chosen as the location for the first South Korean store?
Why was Songdo chosen as the location for the first South Korean store?
Songdo was selected because it is considered a sports city, offering numerous parks for activities like running and walking. The presence of many families in the area also made it an ideal choice.
Reader pulse
Is Decathlon's Korean market entry well-timed?
22,880 votes so far