Delhi Duty Free relaunches refitted Hugo Boss store
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Delhi Duty Free Services (DDFS) has recently relaunched its Hugo Boss store at Delhi International Airport the first of many fashion outlets in the pipeline.
This luxury brand offering includes the Boss Black and Boss Green collections for men. The store has been designed in line with DDFS’s vision to offer an “exclusive travel retail concept store”.
Key design elements of the store emanate the brand essence of Hugo Boss, featuring a black façade and merchandise display areas to facilitate ease of shopper navigation.
DDFS CEO Luke Gorringe said: “Hugo Boss was one of our most successful fashion stores before the refit commenced, so our objective was to minimise trading disruption.
“In response to this, we fast-tracked the refurbishment project to ensure we reopened in advance of the summer period.”
Questions & Answers
Q.Which collections are available at the newly reopened Hugo Boss store in Delhi Duty Free?
Which collections are available at the newly reopened Hugo Boss store in Delhi Duty Free?
The refitted store offers the Boss Black and Boss Green collections, catering specifically to men. These luxury brand offerings align with DDFS's vision for an exclusive travel retail concept.
Q.What was the main objective for Delhi Duty Free when planning the refurbishment of the Hugo Boss store?
What was the main objective for Delhi Duty Free when planning the refurbishment of the Hugo Boss store?
The primary objective was to minimise trading disruption, as Hugo Boss was already a highly successful fashion store. DDFS aimed to fast-track the project to reopen before the summer period.
Q.How has the design of the refitted Hugo Boss store been updated?
How has the design of the refitted Hugo Boss store been updated?
The store's design now aligns with Hugo Boss's brand essence, featuring a black façade and merchandise display areas. These elements are intended to improve shopper navigation and enhance the exclusive retail concept.
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