Functional food and beverage company My Muscle Chef has rolled out a new range of protein cookies to help people struggling to hit their protein cookies.
Macro – short for macronutrients – makes up a food composition in our bodies: fats, carbohydrates, and protein. People who are conscious of their nutrient intake count macros to reach a specific body composition goal.
Available in three different flavors – Salted Caramel and Macadamia, Choc Chip, and Triple Choc – the new protein cookies are a great choice as an on-the-go snack to top up protein intake while satisfying sweet cravings, said the company.
“Our new Protein Cookies are a great addition to MYMC’s range of functional, healthy foods and are a great way for our customers to support muscle strength and fuel their recovery,” said Tushar Menon, co-founder, My Muscle Chef.
Each cookie has 25g of whey protein, nuts, and prebiotic fiber. It also has no added sugars or preservatives and does not use artificial flavors or colors.
Alex Adcock, head of sales at My Muscle Chef, says most protein snacks on the market are bars and the company has identified an opportunity to offer a more indulgent way for customers to hit their protein goals.
“With 98 percent of recovery snacks in the market currently being bars, we’ve identified an opportunity for our cookies to meet MYMC’s customers needs perfectly complementing our existing high protein and on-the-go range our customers know and love,“ said Adcock.
In addition to the Protein Cookies, the company has also launched Custard Protein Bars, and Custard Casein Protein Powder in its range of protein supplements.
My Muscle Chef Protein Cookies are available online and in select retail stores for RRP $4.50 per cookie.