Decathlon Vietnam opens it’s Very first Store
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Decathlon Vietnam has opened its first store, at Vincom Mega Mall Royal City in Hanoi. Located on level B1, the store spans 4300sqm, offering more than 14,000 items covering 70 sports for all levels of player.
Prices meet the market for local customers, such as a VND63,000 (US$3) backpack, or a US$10 tennis racquet.
Customers can also test products designed for activities like hiking, jogging or basketball at the store before making a purchase.
“We want our customers to feel satisfied when choosing Decathlon,” said Manu Pirenne, Decathlon Vietnam’s Hanoi CEO.
“We are willing to exchange to new products or refund if our customers are not satisfied, within six months. Decathlon also has an at least two-year warranty on all products.”
The second store which spans 2600sqm will be opened in Ho Chi Minh City on May 25, at Aeon Tan Phu.
Decathlon Vietnam launched as an online-only store, with several Collect Points located in Ho Chi Minh City and Hanoi.
To cut the prices, the company has set up its factory in Thai Binh province, and partnered with more than 100 retailers and brands.
Established in 1976, the France-based sports retailer now has 1513 stores in 53 countries.
It opened the largest store in Singapore earlier this year.
Questions & Answers
Q.What is the size of Decathlon's first store in Hanoi and what range of products does it offer?
What is the size of Decathlon's first store in Hanoi and what range of products does it offer?
The first store in Hanoi spans 4300sqm. It offers more than 14,000 items, covering 70 sports for all levels of player, with prices set to meet the local market.
Q.What is Decathlon's policy for customer satisfaction and product warranties in Vietnam?
What is Decathlon's policy for customer satisfaction and product warranties in Vietnam?
Decathlon is willing to exchange products or offer refunds within six months if customers are not satisfied. All products also come with an at least two-year warranty.
Q.When and where will Decathlon open its second store in Vietnam?
When and where will Decathlon open its second store in Vietnam?
The second Decathlon store will open on May 25 in Ho Chi Minh City. It will be located at Aeon Tan Phu and spans 2600sqm.
Q.How did Decathlon Vietnam initially operate before opening physical stores, and what strategies does it use to keep prices low?
How did Decathlon Vietnam initially operate before opening physical stores, and what strategies does it use to keep prices low?
Decathlon Vietnam initially launched as an online-only store with several Collect Points. To cut prices, the company established a factory in Thai Binh province and partnered with over 100 retailers and brands.