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Dean & Deluca Macau to debut at Galaxy

By Rajiv Menon
1 min read
Dean Deluca
Dean Deluca
In this article (5)

Dean & Deluca Macau will launch its debut fine-food cafe in The Promenade Shops inside the Galaxy.

It will be serving grab-and-go items as well as signature retail goods. The menu will include roast beef and caramelised pumpkin multi-grain sandwich, spicy prawns, guacamole on squid-ink bun, Cobb salad, and watermelon salad with salted egg. Founded by Giorgio DeLuca and Joel Dean, the original store opened in New York’s SoHo in 1977. Designed to evoke a turn-of-the-century food department, the store offered a range of produce and foodstuffs that included many goods previously not sold in the US, such as radicchio, balsamic vinegar, sun-dried tomatoes and extra-virgin olive oil.

Since its acquisition by Thailand’s Pace Development in 2014, the brand has morphed from a multi-channel retailer of gourmet foods, wines and kitchenware into more of a cafe-delicatessen style chain, with multiple outlets in the US, Japan, Singapore, South Korea, Thailand and the Philippines.

Macau will have a 26-seat cafe featuring New York City subway tile and Carrera marble. Its espresso bar will offer classics like Americano and lattes to specialties like Hong Kong milk-tea latte and burnt-custard frappes, a cold drink that reflects the Portuguese egg tart.

Questions & Answers

Q.

What kind of food and drink will Dean & Deluca Macau offer its customers?

A.

The café will offer grab-and-go items, signature retail goods, and a menu featuring sandwiches, salads, and spicy prawns. Its espresso bar will serve classic coffees alongside Hong Kong milk-tea latte and burnt-custard frappes.

Q.

What is the history of the Dean & Deluca brand and its original concept?

A.

Founded in New York in 1977, the original store offered a range of high-quality produce and foodstuffs, including many items new to the US. It aimed to evoke a turn-of-the-century food department.

Q.

How has the Dean & Deluca brand evolved since its acquisition in 2014?

A.

Since its acquisition by Thailand's Pace Development in 2014, the brand has shifted from a multi-channel gourmet food retailer to a café-delicatessen style chain. It now has multiple outlets across Asia and the US.

Q.

What design elements will feature in the new Macau café?

A.

The new Macau café will be a 26-seat establishment. Its design will incorporate New York City subway tile and Carrera marble to create its distinct aesthetic.

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