De Beers Diamonds expands into Kowloon
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De Beers Diamond Jewellers Hong Kong has launched a retail location, its fourth, in Kowloon.
The 1000sqft store features bridal diamond jewellery including engagement rings and wedding bands, as well as high jewellery and iconic collections such as Talisman.
The opening brings the chain’s global store count to 34. De Beers launched its retail chain in 2001 in partnership with LVMH. The miner last year bought out the luxury jeweller’s 50 per cent stake.
Questions & Answers
Q.When did De Beers start its retail chain?
When did De Beers start its retail chain?
De Beers launched its retail chain in 2001. This was initially done in partnership with LVMH, before De Beers later acquired their stake to take full ownership of the luxury jeweller.
Q.What type of products will the new Kowloon store offer?
What type of products will the new Kowloon store offer?
The new Kowloon store will feature a range of diamond jewellery. This includes bridal items such as engagement rings and wedding bands, alongside high jewellery pieces and iconic collections like Talisman.
Q.What is the total number of stores De Beers now operates globally?
What is the total number of stores De Beers now operates globally?
The opening of the new location in Kowloon brings the total number of stores in De Beers’ global chain to 34. This new Hong Kong location is its fourth in the city.
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