Davidoff Hong Kong opens cigar flagship
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Swiss tobacco brand Davidoff has launched its Hong Kong flagship in luxury retail complex The Landmark.
The 580sqft outlet significantly enlarges the brand’s previous space in the mall by more than half its size. The original outlet was the brand’s third best-selling cigar outlet internationally, accounting for more than 25 percent of the brand’s Asian sales.
“We are delighted to relocate our new flagship store in Hong Kong,” said Davidoff Asia MD Laurent de Rougemont. “The challenge in designing this unique cigar shop was to preserve the company’s history but to continue our mission to delight and surprise our customers worldwide by delivering unique brands and unrivaled retail experiences.”
“This enlarged new flagship store continues the Davidoff legacy of an inspiring place where aficionados can find exceptionally crafted Discovery Series cigars from different regions, as well as the complex tasting profile of Winston Churchill Collection,” said Davidoff Hong Kong regional manager and store manager Charles Lim.
Questions & Answers
Q.What was the previous size of Davidoff's outlet in The Landmark, before the expansion?
What was the previous size of Davidoff's outlet in The Landmark, before the expansion?
The article states the new 580sqft outlet is more than half larger than the previous space. Therefore, the original size was approximately 386sqft, as 580 divided by 1.5 (half again) is roughly 386.6.
Q.Which Davidoff products are mentioned as being available at the enlarged new flagship store?
Which Davidoff products are mentioned as being available at the enlarged new flagship store?
Customers can find exceptionally crafted Discovery Series cigars from various regions at the new flagship. Also, the store offers the Winston Churchill Collection, known for its complex tasting profile, for aficionados.
Q.Why was Hong Kong chosen for this significant expansion and new flagship store?
Why was Hong Kong chosen for this significant expansion and new flagship store?
The original Hong Kong outlet was Davidoff's third best-selling cigar store internationally. It also contributed significantly, accounting for more than 25 percent of the brand’s total Asian sales figures.
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