Daniel Wellington Hong Kong opens pop-up
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Daniel Wellington Hong Kong has opened a pop-up store at Yoho Mall 1 in Yuen Long.
The Swedish watch company took back the business from its from its distributor in March and now has four self-run stores in Hong Kong, at Festival Walk, Harbour City, IFC Mall and Lab Concept.
Regional manager Jay Lam says the pop-up features a high-visibility stage design.
He also says the brand is seeking to open more locations this year, and the aim is to eventually have up to 15 points of sale in Hong Kong.
Questions & Answers
Q.Why did Daniel Wellington open a pop-up store in Hong Kong?
Why did Daniel Wellington open a pop-up store in Hong Kong?
The Swedish watch company took back control of its business from a distributor in March. Opening new locations, like this pop-up, is part of their strategy to expand their self-run presence across Hong Kong this year.
Q.What is the company's long-term goal for its retail presence in Hong Kong?
What is the company's long-term goal for its retail presence in Hong Kong?
Daniel Wellington aims to significantly increase its footprint in Hong Kong. The brand's objective is to eventually establish up to 15 points of sale across the territory, expanding beyond its current four self-run stores.
Q.Which other locations in Hong Kong currently have self-run Daniel Wellington stores?
Which other locations in Hong Kong currently have self-run Daniel Wellington stores?
Beyond the new pop-up at Yoho Mall 1, Daniel Wellington currently operates four self-run stores in other key Hong Kong locations. These are situated at Festival Walk, Harbour City, IFC Mall, and Lab Concept.
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