Daiso Japan Launches Sakura-themed Store in Philippines

1 min readUpdated May 27, 2025Oct 8, 201811:53 AM

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Daiso Philippines has opened a Sakura-themed flagship store in Robinsons Galleria, Quezon City.

Following the first store in Tuguegarao, the new one is inspired by the Sakura flowers and the Japanese culture of minimalism.

The interior is designed with the elements of pale-coloured wood and stainless steel, with contrasting pink-coloured products, most notably Hello Kitty-themed perfumes, cosmetics and other products.

“The inspiration behind the theme is basically Sakura being an iconic, and beloved flower of Japan and Daiso is in totality a representation of everything Japanese,” says Bernice Jayne Chioa-Bunoan, marketing services manager at Daiso Japan.

More than 70,000 products ranging from kitchen essentials to stationery products to laundry utensils are sold from PHP88.

Established in 1977 in Japan, Daiso now has 3000 stores all over the world. Daiso Philippines was launched in 2009.

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What this means

Daiso's decision to launch a Sakura-themed flagship in Robinsons Galleria, following the Tuguegarao store, is a calculated move to premiumise its discount offering. This aesthetic upgrade and focus on themed products like Hello Kitty-branded items directly challenges the perception of budget retailers and pressures rivals to innovate beyond price. Unlike Tiffany & Co.'s singular luxury cafe in Singapore or Panpuri's broader Asian expansion, Daiso is refining its core store experience. The risk lies in whether the elevated design can sustainably translate into increased footfall and basket size at the PHP88 price point, without alienating its traditional customer base. Observe whether this design concept expands to other new store openings across the Philippines.

Rajiv Menon · Retail News Asia newsroom

Questions & Answers

Where is Daiso Philippines' newest Sakura-themed flagship store located?

The latest Sakura-themed flagship store for Daiso Philippines has opened in Robinsons Galleria, Quezon City. This is their second store with this specific theme, following an earlier launch in Tuguegarao.

What inspired the design and product selection for the new Daiso store?

The store's design and product selection are inspired by Sakura flowers and Japanese minimalism. The interior features pale-coloured wood and stainless steel, contrasting with pink Hello Kitty-themed perfumes, cosmetics, and other products.

How many products does Daiso offer, and what is the starting price point?

Daiso offers a wide range of over 70,000 products, including kitchen essentials, stationery, and laundry utensils. These items are available starting from PHP88, catering to various customer needs.

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