Daiso Japan Launches Sakura-themed Store in Philippines

Daiso Philippines has opened a Sakura-themed flagship store in Robinsons Galleria, Quezon City.

Following the first store in Tuguegarao, the new one is inspired by the Sakura flowers and the Japanese culture of minimalism.

The interior is designed with the elements of pale-coloured wood and stainless steel, with contrasting pink-coloured products, most notably Hello Kitty-themed perfumes, cosmetics and other products.

“The inspiration behind the theme is basically Sakura being an iconic, and beloved flower of Japan and Daiso is in totality a representation of everything Japanese,” says Bernice Jayne Chioa-Bunoan, marketing services manager at Daiso Japan.

More than 70,000 products ranging from kitchen essentials to stationery products to laundry utensils are sold from PHP88.

Established in 1977 in Japan, Daiso now has 3000 stores all over the world. Daiso Philippines was launched in 2009.