Dairy Queen seeks growth througout Asia
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Ice cream/fast-food restaurant Dairy Queen seeks to expand in Asia, first focussing on South Korea.
CEO Troy Bader says the Berkshire Hathaway subsidiary has more than 450 locations in Thailand and more than 800 in China.
“Asia, and really Southeast Asia, have been wonderful markets for us,” he says. And despite worsening trade relations between the US and China, it is not likely the company’s plans to expand into Asia will be affected, reports DevDiscourse.
Dairy Queen opened its first store in Seoul at the end of last year and has just launched its third outlet.
Questions & Answers
Q.Which specific country is Dairy Queen initially targeting for its expansion in Asia?
Which specific country is Dairy Queen initially targeting for its expansion in Asia?
Dairy Queen is first focusing on South Korea for its expansion efforts across Asia. The company opened its initial store in Seoul late last year and has recently launched its third outlet there.
Q.How many Dairy Queen locations currently exist in Thailand and China?
How many Dairy Queen locations currently exist in Thailand and China?
Dairy Queen currently operates over 450 locations in Thailand and more than 800 locations across China. CEO Troy Bader has described these Asian markets as very successful for the company.
Q.Will worsening trade relations between the US and China impact Dairy Queen's Asian expansion plans?
Will worsening trade relations between the US and China impact Dairy Queen's Asian expansion plans?
According to the report from DevDiscourse, worsening trade relations between the US and China are not expected to affect Dairy Queen's plans to expand further into the Asian market.
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