Dairy Farm Group agencies under Investigation
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Dairy Farm Group has announced a review of its creative and media agencies across all its brands and markets.
The process will see advertising and other agencies invited to pitch for branding and promotional services across brands as diverse as 7-Eleven, Giant, Cold Storage and Guardian, potentially expanding to Ikea in several Asia markets and Starbucks, which Dairy Farm has the rights to in Hong Kong, Singapore, Vietnam, Thailand and Cambodia, through subsidiaries.
Those retail brands are currently serviced by a variety of agencies and there is no suggestion that Dairy Farm will opt for a single agency across all brands.
A Dairy Farm spokesperson said: “As part of normal business practice, Dairy Farm, with its multiple banners and brands, from time to time reviews creative and media agencies to ensure we are getting the best service and value for our brands and customers.
Questions & Answers
Q.Which agencies are currently being investigated by Dairy Farm Group?
Which agencies are currently being investigated by Dairy Farm Group?
The article states that Dairy Farm Group is reviewing its creative and media agencies across all its brands and markets. It does not name any specific agencies currently under investigation or review, only that agencies will be invited to pitch for services.
Q.What is the scope of this review across Dairy Farm Group's operations?
What is the scope of this review across Dairy Farm Group's operations?
The review covers creative and media agencies for all Dairy Farm Group brands and markets. This includes brands like 7-Eleven, Giant, Cold Storage, Guardian, and potentially Ikea and Starbucks in specific Asian territories where Dairy Farm holds the rights.
Q.Will Dairy Farm Group appoint one single agency to manage all its brands?
Will Dairy Farm Group appoint one single agency to manage all its brands?
No, the article indicates there is no suggestion that Dairy Farm will opt for a single agency across all its brands. Retail brands are currently serviced by a variety of agencies, and this is expected to continue.
Q.Why is Dairy Farm Group undertaking this review of its agencies?
Why is Dairy Farm Group undertaking this review of its agencies?
A spokesperson for Dairy Farm Group stated that reviewing agencies is part of normal business practice. It is done periodically to ensure they are receiving the best service and value for their diverse brands and customers.
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