Crypto Platform Sponsoring World Cup in Qatar

Mar 24, 2022Updated May 28, 20251 min read

FIFA announces the world’s fastest-growing cryptocurrency platform as a sponsorship partner of this year’s World Cup soccer tournament held in Qatar.

Crypto.com will be the exclusive cryptocurrency trading platform sponsor of World Cup Qatar 2022, the Federation Internationale de Football Association (FIFA) announced Tuesday in Zurich, expanding its reach in global sports.

The sponsorship includes opportunities for some of the more than 10 million users of the platform to attend matches and win exclusive merchandise, FIFA said.

Sports sponsorship is nothing new to Crypto.com, whose beneficiaries include Formula 1, MMA, basketball, ice hockey and soccer. The company also has naming rights for a sports and entertainment venue in Los Angeles; the Crypto.com Arena.

«Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world,» said Kris Marszalek, co-founder and chief executive officer of Crypto.com.

The World Cup will be held in Qatar from November 21 to December 18, 2022

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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