Crown celebrates 40 years of its operational anniversary
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Crown Equipment Corporation, one of the world’s largest material handling companies, is celebrating 40 years as a leading provider in the Asian market. With the region rapidly rising to become a manufacturing and logistics powerhouse, Crown is helping its customers manage market demands and meet industry challenges through its flexible product range and innovative, customised solutions.
Pallet management is one of the major issues for emerging distribution companies and small to medium-sized enterprises lacking the knowledge to deal with the challenge. Within Asia, the two most popular pallet sizes are the square 1,100mm x 1,100mm pallet and the 1,200mm x 1,000mm pallet. The U.S., Europe, and Australia, however, use different International Organization for Standardization (ISO) approved pallet sizes, and these diverse pallet types can create challenging problems if not handled correctly.
Crown’s global approach to research, design, engineering and manufacturing means that it produces a range of lift trucks that offer the best fit to the pallets relevant to the warehouse facilities in multiple regions globally. While the company builds a range of lift trucks to cover all aspects of material handling work, from the dock to the top space of a high bay rack, Crown also customises its standard designs to help solve specific problems, such as modifying the width and position of the legs so that it would work effectively according to the required pallet size.
With a focus on providing end-to-end material handling solutions, Crown can also identify other areas of the warehouse that can add efficiency when dealing with a range of pallet sizes. Crown consultation includes a detailed review of customers’ operations to help decide the most appropriate material handling equipment and provide inputs to improve productivity, such as enhancing warehouse design and safety culture.
“Crown set up operations in Southeast Asia in 1978 with the Southeast Asia regional headquarters now located in Singapore.”
“When you work with Crown, you are working with people in possession of great product knowledge and a thorough understanding of warehouse supply chain requirements. Knowledge is a major factor that separates Crown from the competition in the Asia Pacific region and the ability to provide customers with an end to end total material handling solution partnership,” said Steven Hill, the Managing Director of Crown Equipment for Southeast Asia.
Crown set up operations in Southeast Asia in 1978 with the Southeast Asia regional headquarters now located in Singapore. The Asia Pacific region is serviced through an extensive retail branch network, which includes locations across Australia, New Zealand, Singapore, Thailand, South Korea, the Philippines, Indonesia, Malaysia, Vietnam, Taiwan and China.
Crown has recently launched in a number of new locations with branches in the growth hubs of Johor, Malaysia; Rayong, Thailand; Clark, the Philippines; Incheon, South Korea; and Ho Chi Minh City in Vietnam.
Questions & Answers
Q.What specific challenge do diverse international pallet sizes present for businesses?
What specific challenge do diverse international pallet sizes present for businesses?
Different ISO-approved pallet sizes used in regions like the U.S., Europe, and Australia can create challenging problems for businesses if not handled correctly, especially concerning pallet management for distribution companies and SMEs.
Q.How does Crown address the issue of varying pallet sizes across different regions?
How does Crown address the issue of varying pallet sizes across different regions?
Crown produces a range of lift trucks offering the best fit for pallets relevant to various global warehouse facilities. It also customises standard designs by modifying leg width and position to suit required pallet sizes.
Q.Where are Crown's regional headquarters for Southeast Asia located?
Where are Crown's regional headquarters for Southeast Asia located?
Crown's Southeast Asia regional headquarters are currently located in Singapore. The company first established operations in Southeast Asia in 1978, building its presence in the region.
Q.Which new locations has Crown recently expanded into within the Asia Pacific region?
Which new locations has Crown recently expanded into within the Asia Pacific region?
Crown has recently launched branches in several new locations. These include Johor, Malaysia; Rayong, Thailand; Clark, the Philippines; Incheon, South Korea; and Ho Chi Minh City in Vietnam.
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