Crocs start expanding in India, opens store in Jaipur

1 min readUpdated May 24, 2025Aug 21, 20176:03 AM

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Crocs, the US footwear brand, as promised has started its retail expansion drive in India and opened a store at MGF Metropolitan Mall in the city of Jaipur.

The store features a full line-up of the brand’s flats, loafers, sneakers, flip flops and its signature trademark clogs

On the opening of the new store, CEO of Crocs India, Deepak Chhabra said the company wants to reach a customer looking for both comfort and style and opening in Jaipur is key as the city is an attraction for tourists.

Crocs is expected to open more stores in the coming months across the country as the company had earlier said that it will open 50 standalone stores this calendar year to drive growth, especially in East and North-East part of the country.

Chhabra in a statement earlier had said that the company is growing at over 35 per cent year-on-year and expects to double its India business within three years.

The company globally sold 55 million pairs of shoes in 2016 while in India it sold 1.5 million pairs.

At present, the company has 1,000 points of sales including over 35 exclusive stores. The brand’s new campaign Come as You Are with brand ambassadors John Cena, Drew Barrymore, Yoona and Henry Lau is celebrating the uniqueness of individuals and aims to inspire everyone to be comfortable in their own shoes.

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What this means

Crocs' ambitious expansion into India, commencing with Jaipur, appears well-timed to capitalise on significant year-on-year growth and a strong brand presence. This move pressures competitors by rapidly increasing Crocs' physical footprint, a strategy rivalled by Skims' exclusive partnership with Reliance Retail for market entry. The risk lies in sustaining growth beyond major metros and managing inventory for a diverse national market. Unlike Tiffany & Co.'s niche F&B play in Singapore, Crocs is targeting mass market penetration, aiming to replicate its global sales success locally. The focus on standalone stores also contrasts with Panpuri's broader Asian strategy. We will be watching the store count progress, specifically if Crocs achieves its target of 50 new standalone stores this calendar year.

Rajiv Menon · Retail News Asia newsroom

Questions & Answers

Which specific product ranges does the new Crocs store in Jaipur offer to customers?

The new store in Jaipur features a complete selection of Crocs' product lines. Customers can find flats, loafers, sneakers, flip flops, and the brand's well-known signature clogs at this location.

What is Crocs' overall strategy for expanding its presence across India this year?

Crocs plans to open 50 standalone stores across India this calendar year. This expansion is particularly focused on driving growth in the East and North-East regions of the country, starting with the Jaipur opening.

How quickly is Crocs' business in India currently growing, and what is its future target?

Crocs' India business is currently growing at over 35 per cent year-on-year. The company aims to double its India business within the next three years, demonstrating strong growth ambitions for the market.

What is the total number of sales points Crocs currently has in India, including exclusive stores?

Crocs currently operates 1,000 points of sales across India. This total includes over 35 exclusive stores, in addition to the newly opened location in Jaipur, marking a significant retail footprint.

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