Fashion
Singapore-headquartered Courts says it will open a second megastore in Indonesia.
The new 24,000 sqm store is already under construction on a 2.2 hectare site in Bumi Serpong Damai, southwest of the capital city Jakarta.
Courts Indonesia CEO Roy Santoso told a media briefing the store will sell at least 12,000 items from 200 local and international brands. All the electronics and home appliances are local products.
“The store spaces will be grouped into four segments: ‘Play’ for electronics, ‘Live’ for home appliances and accessories, ‘Sleep’ for beds and ‘Relax’ for furniture,” he said.
Courts Indonesia will open the new store in December. It will be the retailer’s fourth store, little more than a year after it first opened in the market, and the company plans up to 12 by 2019, along with an eCommerce site which should be operational by the end of this year. Its investment in the market to date is now US$8 million.
“In these kind of economic conditions, we have to have a sustainable development plan. To reach breakeven, we plan to open two to three smaller-sized stores within two years,” Roy said.
“Our initial plan had been to have one megastore in each western and eastern part of Greater Jakarta. The eastern part is Bekasi and the western part is BSD. We can still have vast area to build a megastore in BSD,” Roy said.
“Courts also targets various classes of income groups. In our stores we segment our products into good, better and best so that people can choose. And BSD is easily accessible for people with different income who live in Bintaro and Pondok Indah in South Jakarta and Karawaci in Tangerang, other satellite cities with high numbers of population.”
