Coupang launches luxury beauty shopping service Rocket Luxury
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South Korea’s top e-commerce retailer Coupang said Monday it has launched a new service allowing customers to buy luxury beauty brands’ products at its platform.
At Rocket Luxury, customers will be able to purchase products of 16 high-end beauty brands from home and abroad, including Estee Lauder, MAC, Bobby Brown, and Hera, directly bought by Coupang.
The products will be delivered through the “rocket delivery” service, which offers delivery service within 24 hours upon order.
For members of Coupang’s paid subscription service, Wow, the company will provide free delivery and free return service.
“Customers who use luxury beauty brands will be able to buy at Rocket Luxury with trust as it only provides genuine products certified by Coupang,” Lee Byeong-hee, the head of Coupang’s retail division, said.
Questions & Answers
Q.How will Coupang ensure the authenticity of the luxury beauty products sold through this new service?
How will Coupang ensure the authenticity of the luxury beauty products sold through this new service?
Coupang states that Rocket Luxury will only provide genuine products that have been directly bought by Coupang and are certified by the company, aiming to build customer trust.
Q.What delivery options are available for items purchased via Rocket Luxury?
What delivery options are available for items purchased via Rocket Luxury?
Products will be delivered using Coupang's 'rocket delivery' service, which guarantees delivery within 24 hours of an order being placed.
Q.Are there any additional benefits for Coupang's paid subscription members using Rocket Luxury?
Are there any additional benefits for Coupang's paid subscription members using Rocket Luxury?
Yes, members of Coupang's Wow paid subscription service will receive both free delivery and free returns for their Rocket Luxury purchases.
Q.Which specific luxury beauty brands are mentioned as being available on Rocket Luxury?
Which specific luxury beauty brands are mentioned as being available on Rocket Luxury?
The article lists Estee Lauder, MAC, Bobby Brown, and Hera as some of the 16 high-end beauty brands available through the new service.
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