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Counterfeit Hong Kong-brand mooncakes found in Shenzhen

By Rajiv MenonHong Kong
1 min read
mid autumn festival moon cake 3
mid autumn festival moon cake 3
In this article (5)

As the Moon Festival on Sept. 27 draws near, Hongkongers who buy mooncakes of well-known local brands or receive them as gifts need to be careful, because they might be imitations from the mainland, Apple Daily reported Friday.

At the Longxi market in Shenzhen’s Longgang district, reporters from the newspaper found hawkers still selling counterfeit mooncakes masquerading as products of Hong Kong’s Maxim’s Group and Wing Wah Food Manufactory Ltd., despite a recent crackdown by local authorities.

The hawkers claim the mooncakes were imported from Hong Kong.

However, they cost as little as HK$100 (US$12.90) per box of four, about half the price of the genuine mooncakes in Hong Kong. The counterfeits’ packaging bears the correct QR codes, but it doesn’t have the anti-fake codes that only the original products have. Maxim’s said it is aware of such imitation products and reserves the right to pursue legal action.

It called on consumers to refrain from buying its mooncakes in grocery stores or at hawker stalls. Hong Kong-made mooncakes are popular among mainland Chinese, who buy an estimated 20 billion yuan (US$3.14 billion) worth of them a year. One reason counterfeits are rampant this year may be the official ban on mooncakes imported from Hong Kong that contain egg yolks, on the grounds of disease prevention.

The ban has resulted in a serious shortage of the genuine mooncakes in the mainland, leading to big price hikes, the report said.

On Taobao, the online shopping mall operated by Alibaba Group Holdings Ltd., Hong Kong-made mooncakes are much pricier than at retail stores in the city, some being offered at as much as HK$100 more per box.

 

Questions & Answers

Q.

What is the primary reason for the increase in counterfeit mooncakes this year?

A.

A ban on Hong Kong mooncakes containing egg yolks, implemented for disease prevention, has led to a significant shortage of genuine products in the mainland. This scarcity has contributed to widespread imitation.

Q.

How can consumers distinguish between genuine and counterfeit mooncakes?

A.

While counterfeit mooncakes may have correct QR codes on their packaging, they lack the unique anti-fake codes found only on original products. This is a key identifier for authentic items.

Q.

What measures have local authorities taken regarding the sale of these counterfeit products?

A.

Local authorities in Shenzhen have conducted a recent crackdown on the sale of counterfeit mooncakes. Despite this, reporters still found hawkers selling the imitation products in Longxi market.

Q.

What is the typical price difference between genuine and counterfeit mooncakes?

A.

Counterfeit mooncakes found in Shenzhen were priced at about HK$100 per box of four, which is roughly half the cost of genuine mooncakes sold in Hong Kong retail stores.

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