Costa Coffee enters Japan with three stores planned to open
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UK coffee chain Costa Coffee has expanded its presence into Japan under a joint venture dubbed Sojitz Royal Cafe between Sojitz Corporation and Royal Holdings.
The chain’s first location in Japan was launched in the Shibuya district, featuring the brand’s signature design that uses Costa Red and Costa Pink accents. The store opening will be followed by the brand’s second store in Otemachi in September and its flagship store’s launch in Ginza the following month.
Sojitz Royal Cafe, established in January, acquired the exclusive franchise rights of Costa Coffee in Japan earlier this year.
Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa Coffee has more than 4000 stores across 45 countries.
Further reading, Japan’s % Arabica set for franchised European expansion in next year.
Questions & Answers
Q.Which companies formed the joint venture to bring Costa Coffee to Japan?
Which companies formed the joint venture to bring Costa Coffee to Japan?
Sojitz Corporation and Royal Holdings established a joint venture called Sojitz Royal Cafe. This entity acquired the exclusive franchise rights for Costa Coffee in Japan.
Q.Where will Costa Coffee's first three stores in Japan be located?
Where will Costa Coffee's first three stores in Japan be located?
The first location has opened in Shibuya. A second store will open in Otemachi in September, followed by a flagship store launch in Ginza the next month.
Q.When was the Sojitz Royal Cafe joint venture created?
When was the Sojitz Royal Cafe joint venture created?
Sojitz Royal Cafe, the joint venture responsible for Costa Coffee's expansion in Japan, was established in January. It acquired the exclusive franchise rights earlier this year.
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