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New Tokyo Starbucks cafe features focus booth

By Rajiv Menon
1 min read
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In this article (4)

Starbucks Japan has teamed with Think Lab to launch a store concept in Tokyo where customers can “focus”.

The first floor is designed as a normal Starbucks’ cafe where customers can order by phone and pay via an app.

Upstairs, on the second floor is a working area called Smart Lounge for solo visitors or group meetings. The space also provides projector, semi-private tables designed with teleconferences in mind.

“The specially designed contactless hand-off counter provides customers with safe, familiar and convenient Starbucks experience while they connect virtually with colleagues or friends in the focus areas upstairs,” the company said in a statement.

Starbucks’ customers can reserve a table or space via a Think Lab’s app.

Think Lab describes itself as a creator of innovative, solo working spaces based on research into the science of concentration.

Questions & Answers

Q.

What is unique about the new Starbucks store concept in Tokyo?

A.

This store concept, a collaboration with Think Lab, features a dedicated working area upstairs called Smart Lounge. It is designed for solo visitors or group meetings and offers facilities like projectors and semi-private tables for teleconferences.

Q.

How can customers use the Smart Lounge working area?

A.

Customers can reserve a table or space in the Smart Lounge via the Think Lab app. The working area is on the second floor, designed for those needing to focus or conduct virtual meetings.

Q.

What is the purpose of the contactless hand-off counter mentioned by Starbucks?

A.

The specially designed contactless hand-off counter aims to provide customers with a safe, familiar, and convenient Starbucks experience. This allows them to connect virtually in the upstairs focus areas while maintaining safety.

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