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Cosme.com breaks out of Japan

By Rajiv MenonJapan
1 min read
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In this article (4)

Cosme.com has launched an English language model of its web site, increasing the most important cosmetics and wonder portal in Japan to a broad overseas market.

@cosme, a subsidiary of istyle Inc, has developed right into a full-scale cosmetics portal reaching overwhelmingly giant numbers of girls – one in each two ladies in Japan of their 20s and 30s store on cosme.com, making it the most important portal in Japan for cosmetics and wonder merchandise.

Every month some 10 million shoppers go to the web site utilizing all varieties of units and racking up 270 million web page views. It boasts a database of 250,000 gadgets from 28,000 home and overseas manufacturers and comes with a perform for looking customers’ postings on merchandise analysis, and new product info.

The annual rankings of cosmetics,@cosme Greatest Cosmetics Award, compiled primarily from the customers’ postings, attracts the shut consideration of the cosmetics and wonder industries.

The brand new English-language Cosme.com, stocked with about as many gadgets of merchandise as with the Japanese website, guarantees an virtually equivalent buying expertise to the Japanese website.

Overseas consumers can select from a variety of third celebration supply providers.

Questions & Answers

Q.

What is the primary feature of Cosme.com that distinguishes it from other retail websites?

A.

The website offers a function for users to browse customer postings on product evaluations and new product information. This user-generated content helps compile their annual cosmetics awards, drawing industry attention.

Q.

How will the new English-language Cosme.com compare to the original Japanese version?

A.

The new English-language site will stock approximately the same number of items as the Japanese website. It promises to offer an almost equivalent shopping experience for overseas consumers, who can choose from various third-party delivery services.

Reader pulse

Is this a significant global expansion for Cosme.com?

21,210 votes so far

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