Converse starts selling online on Lazada

1 min readUpdated Jun 11, 2025Mar 20, 20184:20 AM

Converse Modern Lux CT Pack White 9822 1.progressive

In this article (4)

Lazada has launched the first official Converse online store in Singapore and Malaysia.

The two companies say they have created “a curated brand experience” which showcases a diverse product offering.
The store opened on Friday and will expand later this year into Indonesia, Thailand, the Philippines and Vietnam.

“We look forward to providing Southeast Asian consumers with the broadest selection of Converse products and an elevated shopping experience via our Converse Official Store,” said Dan Brausch, VP of global partner markets with Converse.

Robin Mah, chief business officer with Lazada Group, said the store allows local fans of the brand to browse and purchase hundreds of styles for men and women.

Popular Converse ranges including the Chuck Taylor All Star, One Star and Chuck 70’s are all available in assorted colours, patterns and materials.

AdvertisementAdvertise with usMobile 320×100

What this means

Converse's direct entry onto Lazada in Singapore and Malaysia marks a strategic pivot towards e-commerce, likely to significantly boost its regional market share by offering a broader, curated selection. This pressures competitors still relying on less integrated online sales or solely physical stores, especially given Lazada's substantial presence across six markets. While other brands like PharmaResearch have entered via established retailers such as Sephora Singapore, Converse's direct-to-consumer approach via Lazada mirrors the digital acceleration seen in a market where physical closures, like Oh!Some in Singapore, demonstrate evolving retail dynamics. The immediate risk lies in managing brand perception across such a vast platform, but the move should prove effective. We will be watching for the official launch dates in Indonesia, Thailand, the Philippines, and Vietnam.

Maria Santos · Retail News Asia newsroom

Questions & Answers

Which specific Converse product lines are currently available for purchase through the new Lazada online store?

Popular Converse ranges such as the Chuck Taylor All Star, One Star, and Chuck 70’s are all available. They come in assorted colours, patterns, and materials, providing a diverse product offering for customers.

In which countries has Converse initially launched its official online store on the Lazada platform?

Lazada has launched the first official Converse online store in Singapore and Malaysia. The store opened on Friday and will expand into other Southeast Asian countries later this year.

Which additional countries are planned for expansion of the Converse online store on Lazada later this year?

Following the initial launch in Singapore and Malaysia, the Converse online store on Lazada is planned to expand later this year into Indonesia, Thailand, the Philippines, and Vietnam, broadening its reach across Southeast Asia.

Reader pulse

Is Converse's direct Lazada launch a smart move for Southeast Asia?

16,078 votes so far