Coles revamps cereals aisle, moving healthy options mainstream

Coles is making its healthy breakfast options more accessible, transforming the chain’s cereals aisle by adding a larger range of healthy products.

More than 50 new healthy cereals, muesli, and breakfasts on the go have been added, to meet surging demand for healthy and nutritious products among Aussie consumers.

The new range includes Coles’ first breakfast in beverage form, Breakfast on the Move, Wellness Road toasted muesli range with high fibre grain Barleymax, and an exclusive range of 11 ‘Goodness Bowl’ cereals and low sugar mueslis from Uncle Toby’s.

According to the company, the new aisle is tailored to help customers easily find dietary options in one destination, including a new ‘Gluten Free Cereal’ section which was previously only found in the health food aisle.

“Customers will love the simplicity of finding their favorite breakfast products in the main aisle and making healthy choices part of their everyday lives,” said Leanne White, GM for grocery at Coles.

“The changes we’ve made will help make it easier, enjoyable, and affordable for millions of customers, particularly those with special dietary requirements, to shop for suitable healthy breakfast options.”