Coles revamps cereals aisle, moving healthy options mainstream
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Coles is making its healthy breakfast options more accessible, transforming the chain’s cereals aisle by adding a larger range of healthy products.
More than 50 new healthy cereals, muesli, and breakfasts on the go have been added, to meet surging demand for healthy and nutritious products among Aussie consumers.
The new range includes Coles’ first breakfast in beverage form, Breakfast on the Move, Wellness Road toasted muesli range with high fibre grain Barleymax, and an exclusive range of 11 ‘Goodness Bowl’ cereals and low sugar mueslis from Uncle Toby’s.
According to the company, the new aisle is tailored to help customers easily find dietary options in one destination, including a new ‘Gluten Free Cereal’ section which was previously only found in the health food aisle.
“Customers will love the simplicity of finding their favorite breakfast products in the main aisle and making healthy choices part of their everyday lives,” said Leanne White, GM for grocery at Coles.
“The changes we’ve made will help make it easier, enjoyable, and affordable for millions of customers, particularly those with special dietary requirements, to shop for suitable healthy breakfast options.”
Questions & Answers
Q.What kind of new products has Coles introduced in the revamped cereals aisle?
What kind of new products has Coles introduced in the revamped cereals aisle?
Coles has added over 50 new healthy cereals, muesli, and breakfasts on the go. These include Coles’ first breakfast in beverage form, a Wellness Road toasted muesli range, and an exclusive line of Goodness Bowl cereals and low sugar mueslis from Uncle Toby’s.
Q.What is the main reason Coles has decided to change its cereals aisle?
What is the main reason Coles has decided to change its cereals aisle?
Coles has revamped the aisle to meet the surging demand for healthy and nutritious products among Australian consumers. The aim is to make healthy breakfast options more accessible and easier for customers to find in one place.
Q.How will the new aisle layout help customers with specific dietary needs?
How will the new aisle layout help customers with specific dietary needs?
The new aisle is tailored to help customers easily find dietary options in one destination. It includes a new 'Gluten Free Cereal' section, which was previously located only in the separate health food aisle, making shopping simpler for those with special requirements.