Coles house brands win global recognition

Coles’ exclusive brands, KOi and Woofin’ Good, have won multiple awards in the US-based Vertex Awards 2021.

With a focus on label and packaging design, the competition attracted 650 entries from 32 countries and 55 retailers.

Besides winning a Gold award in the personal care category, Coles’ skincare range KOi earned the coveted best in show ‘Publishers Choice Award’. Meanwhile, the dog food range Woofin’ Good also received Gold in the pet-products category.

Both of the Coles’ exclusive brands were designed by independent Australian branding and design agency Hulsbosch.

“These products have packaging and design that our customers are proud to put on their shelves,” said Belinda Anderson, head of marketing for Own Brand at Coles. “Exclusive brands like KOi and Woofin’ Good are inspiring customers and strategically important to Coles’ strategy to be an Own Brand powerhouse.”