Cole Haan Thailand opened Bangkok flagship
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Continuing its international expansion with its Southeast Asian partner Star360, based in Singapore, footwear brand Cole Haan Thailand has unveiled a flagship at CentralWorld in Bangkok.
Drawing inspiration from a home, the store comprises a series of rooms that showcase its lifestyle products and allows for more footwear and accessories to be displayed than is available in other other locations in Thailand’s capital.
Over the past three years the US brand has established itself in more than 40 markets, including the Asia Pacific.
Its Bangkok opening comes as the brand is ramping up its marketing with its Extraordinary Women, Extraordinary Stories campaign featuring Christy Turlington Burns and Karlie Kloss, photographed by Cass Bird.
Questions & Answers
Q.Which company is Cole Haan's partner for its international expansion in Southeast Asia?
Which company is Cole Haan's partner for its international expansion in Southeast Asia?
Cole Haan is partnering with Star360, which is based in Singapore, for its international expansion efforts in Southeast Asia.
Q.What is the unique design concept of the new Cole Haan flagship store in Bangkok?
What is the unique design concept of the new Cole Haan flagship store in Bangkok?
The Bangkok flagship store is designed to draw inspiration from a home, featuring a series of rooms to display its lifestyle products.
Q.How many markets has Cole Haan entered globally in the last three years?
How many markets has Cole Haan entered globally in the last three years?
Over the past three years, Cole Haan has established itself in more than 40 markets globally, including across the Asia Pacific region.
Q.Which well-known personalities are featured in Cole Haan's current marketing campaign?
Which well-known personalities are featured in Cole Haan's current marketing campaign?
The brand's Extraordinary Women, Extraordinary Stories marketing campaign features Christy Turlington Burns and Karlie Kloss.
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